Tuesday, November 19, 2019

Mustang Mach-E - Ford's first all Electric SUV - why the name?

In case anyone is confused why Ford called their new electric SUV a "Mustang" - it's for attention.
Escape doesn't come with up to 600 hp. Resurrecting an old nameplate like Bronco is just dumb. They killed it for a reason. Mustangs are popular, it implies performance, and they know 100% of everyone will bitch and talk about it to death - while news spreads like wildfire. They are learning, basically.
Have you ever seen a Tesla commercial? No. Yet there's not one person on earth who doesn't know what a Tesla is, or have some opinion on it - whether they've ever been near one or not.